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•Summer Ice - Fab
Richard Robinson

Founded in 2004, Richard Robinson Art Direction and Design is a London based, multi-disciplinary design studio specialising in music, media, fashion, identity and web.

 

1989, its a hot summer, late in the afternoon, schools out and your playing with your friends and then you hear the unmistakable sound of magic coming from the distance. You scramble home rushing for money and approach the ice cream van, only to be confronted with a huge queue, it's only saving grace that you have some more time to decide on the perfect summer ice. What will it be, Fab, Feast, Fruity or perhaps a Twirl? This series was inspired by many summer nights spent enjoying the simple life age 9.


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