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•Tread - BMX

Intercity is a graphic design studio with an international network of clients and collaborators from the worlds of art, design, photography, illustration, digital media and beyond. The studio applies its considered and highly creative approach across a range of areas including editorial, music, branding, fashion and advertising.

Designed by William Hibberd, the Tread print series was born out of an obsession with bikes (plus early memories of friends comparing tyre patterns) and documents a selection of the most interesting graphic shapes and patterns found on everyday bicycle tyres.

Building upon the already close-knit relationship between cycling and graphic design, the series includes four prints in total, covering the disciplines of BMX, CX (cyclo-cross), MTB (mountain bike) and road cycling.

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