The idea behind this print is that of chain reaction. One individual starts a chant and in turn a chain reaction occurs until everyone joins in. A massive surge of energy created in a very short period of time. The formula in the poster is an example of that of a nuclear explosion found in the fissure procedure. One small event combined with an amplified chain of events can have a massive (and devastating) quantity of power. A similar analogy to that of the implementation of a chant. Marry that with Portsmouth's naval heritage, ferociously loyal fan base and coastal geographical location and you get the picture.
Believe in® is an award-winning brand design studio, founded in 1996 by Canadian-born Creative Director Blair Thomson. Based in Exeter, South West England, they produce simple, meaningful and memorable design for brands, printed & digital communications, packaging and environments.